Everything For Today's Lure Fisherman

Lure Heaven Fishing Store

We are a specialist lure fishing shop located in Launceston on the Devon / Cornwall border offering the modern lure angler high quality rods, reels, lures and tackle from around the world world and supply a few unique brands such as Graphiteleader, Bait Breath, Toray and Gary Yamamoto Custom Baits.

We are at the forefront of modern lure fishing and always on the look out for new and innovative tackle. Whether you fish for Pike, Perch, Salmon or Trout and sea fish for Bass, Wrasse or Pollock etc; you are sure to find what you need