About Us

Welcome to Lure Heaven

We are the UK's only specialist lure fishing shop, located in Launceston on the Devon / Cornwall border just 2mins off the A30 we offer the modern lure angler high quality rods, reels, lures and tackle from around the world.

Lure Heaven Shop

Being at the forefront of modern lure fishing, we are always on the look out for new and innovative tackle. Whether you fish for Pike, Perch, Salmon or Trout and sea fish for Bass, Wrasse or Pollock etc; you are sure to find what you need.

The products at Lure Heaven have been specially designed and tested for lure fishing. The vast range of soft baits, plugs, spinners, spoons and tackle that we supply are fit for purpose and of the highest quality so that you can enjoy your fishing with confidence.

We are a family business with over 22 years experience in the trade having previously owned a tackle shop in the Home Counties.
Our shop is run by fishermen for fishermen, even our youngest daughter aged 5 is fishing mad and has her own spinning rod.

We are dedicated to our customer's satisfaction. If you have any questions or need any advice, please contact us or visit our shop, we will be more than happy to help.